So yesterday I had a photo shoot to update all of my pictures. As my lovely stylist was doing my hair and make-up, we were watching YouTube videos. We watched several videos about the dissatisfaction with the Tarte Shape Tape Foundation launch because of the lack of inclusion to people of color. As I sat watching video after video of bloggers who all had the same reaction and who did not find that any of the 3-4 colors to match their skin (and yes there where women of various shades), it felt like the cosmetics industry took a step back. All of the women spoke of how they loved Tarte products and how excited they were for the launch. You would think with as much anticipation that was out the company would have made sure that the line was inclusive.
Now after turning off the capabilities of people to make comments, Tarte issued a statement that they will release 10 new shades to cover the gap. Why must we continue to be a reactive society? Instead of being proactive and considering all possibilities, our society continues the trend of trying to “make up” for some type of injustice. I am not saying that companies and people will not make mistakes, but there is a pattern that only when confronted do companies and people decide to release more colors, or go get help, or donate the money to charity. How about we challenge ourselves to consider the possibilities and consequences before we do something?
I salute and stand with the women and men who have made the choice to hold Tarte accountable by speaking out against them and demanding they address this issue.